I don't believe in elitism. I don't think the audience is this dumb person lower than me. I am the audience. This is a quote by Quentin Tarantino, the Italian born American director. What struck me the most with this quote was his definition of who the audience are. I liked the way of equating the audiences with himself. This is the first step that one needs to act if they are trying to draw audiences to their content.
According to HubSpot, more than 40% of the blog readers admit to just skimming through the blog posts and never care to finish the entire content. So what is the problem that we are facing? Everyone is aware that it is very difficult to write and in today's blog world it is extremely hard to find a tribe for your contents. In this harsh condition, it is imperative for the authors to keep his followers on the toes always. That's a task to do and the blogging community faces this problem without an idea of how to crack the audience attention code. This draws us to a more deeper question - Why is it necessary to keep their attention? You write a blog since you wish to communicate certain information that you have. If readers are least interested in the content, then you will loose interest in writing further. So in order to maintain the levels of your motivation, there is need for your audiences to be engaged. Now comes the difficult question - how engaging should the contents be? Every bit of your contents should be engaging. It should cause enjoyment to the reader while reading and once finished should evoke some feelings or thoughts in them. If you are struggling to do this, fear NO more. For I have some practical tips that have worked for me and a lot of others. Why not explore them now?
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Most presentations are used as a tool for a specific Sales Pitch ...
In a sales pitch, which is a line of talk that attempts to persuade someone to initiate or sometimes close a sale of either a product, a service, or a strategy for them. Sales pitches are specially designed to give an introduction of a product or a service to an audience who know nothing about it. In such a case, to really make your presentation to come with a power punch and to create an impact you need to be prepared well for it. The sales pitch usually has 2 items - the First impression & Beginning statement. If we have crossed this bridge successfully, mostly our pitch would be successful. In this age of digital contents with very little attention span, ONLY substance matters.
So what we need to convey but we very short, crisp and clear. It should be able to convey the complete meaning for the targeted audience. Also your content must solve some real problem and satisfy their real desire. So why does it matter HOW you say it? |
AuthorVasudevan is a Leadership Mentor and an Executive coach. I run an online website geared towards helping creative entrepreneurs and future managers to build their dreams. Archives
June 2023
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